Guides

Short answers to the questions we get most about Google and AI search.

robots.txt for AI search: which bots to allow (2026)

The search and AI crawlers that decide whether ChatGPT, Perplexity, Claude and Gemini can cite your site, which ones only collect training data, and a robots.txt you can copy.

Search Console shows impressions but no clicks: what it means

Why Google Search Console can show hundreds of impressions and zero clicks, how to tell which of four causes it is, and what to fix first.

AI Overviews took my clicks: what to do about it

What the research says about AI Overviews and clicks, how to see in Search Console whether it is happening to you, and four things that still work.

Do you need llms.txt? What it does and does not do

llms.txt explained without the hype: what Google says about it, what it can help with, and whether a small business site should bother.

How to read Search Console's generative AI report

What Google's new AI Overviews and AI Mode report in Search Console counts, what it leaves out, and how to turn it into something you can act on.